Short answer: test the exact apartment. Verified rent, full yearly costs, view, layout, condition, and future buyer demand matter more than a broad claim about the building.
Start with the investment job
Decide whether you want income, long-term value, personal use, a trophy address, or a mix. One apartment may suit income. Another may suit an owner who values a rare view. Use the same goal when comparing every option.
Use a net return
Start with signed or well-supported rent for close units. Remove service charges, management, maintenance, insurance, furnishing wear, and a fair vacancy allowance. Then compare the net income with the full purchase cost.
Test scarcity
| Useful scarcity | A view, layout, size, condition, or deal term that real buyers value and cannot find easily. |
|---|---|
| Weak scarcity | A high floor or special finish that sounds rare but does not improve use or demand. |
| Proof | Close sales, rent evidence, viewing feedback, and competing supply. |
Plan the exit before entry
Name the future buyer. Is the unit likely to appeal to an end user, investor, or buyer who wants a landmark home? Check how many close alternatives exist and what would make this unit easier to sell.
Run a slower case
- Lower yearly rent
- One or more empty months
- Higher maintenance or fit-out cost
- A longer resale period
- No short-term price growth
If the plan only works in the best case, the risk is clear.
Official data
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